Digital + Culture = Creative Economy


Culture Shift is a partnership-led, British Council-managed competitive innovation fund which aims to stimulate the creation of new technology tools and ventures to support the development of the creative and cultural economy in four markets: Nigeria, South Africa, Kenya, and Egypt.

Culture Shift brings together professionals in the creative economy – festival managers, curators, artists, publishers, and others – with top talent from enterprise, technology and design, in creative and dynamic events in order to build proof-of-concept solutions to challenges faced by creative and cultural sectors.

Culture Shift delivery partners

The British Council’s Creative and Cultural Economy programme

The British Council’s Creative and Cultural Economy programme connects people who work in and inform the creative and cultural industries around the world with those in the UK. It provides a global support network for the new leaders in this increasingly important sector, which represents 9% of global trade and creates new livelihoods for many.

As well as stimulating economic growth, they are also imagining some new and resourceful responses to social, cultural and technological challenges.

The British Council is the United Kingdom’s international organisation for educational opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We call this cultural relations.

Social Innovation Camp

Social Innovation Camp brings together software developers and designers with people who understand a social problem to help build web and mobile solutions to social challenges. Through unusual, creative events we bring together talented software developers and designers with social innovators to prototype effective web-based solutions to real social problems.

The Hub Johannesburg

The Hub Johannesburg embraces the possibility of a better world. In order to contribute to this possibility, we have carefully adapted the existing global Hub model to meet relevant local needs. We aim to be a modern habitat for social and innovative entrepreneurs, providing opportunities to inspire, support, incubate, learn and collaborate. We serve as an interface between communities and economies, government, business and the non-profit sectors. Our community-based approach and sustainable practices are reflected in our membership, team and the space that we create.

The Co-Creation Hub Nigeria

CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative social tech ventures take place. The HUB is a place for technologists, social entrepreneurs, government, tech companies, impact investors and hackers in and around Lagos to co-create new solutions to the many social problems in Nigeria.

The iHub

*iHub_ – Nairobi’s Innovation Hub for the technology community is an open space for the technologists, investors, tech companies and hackers in the area. This space is a tech community facility with a focus on young entrepreneurs, web and mobile phone programmers, designers and researchers. It is part open community workspace (co-working), part vector for investors and VCs and part incubator.

TEDx Cairo

TEDxCairo is providing a platform for Egypt’s leading visionaries and storytellers to talk to an energized group of thinkers, as well as to the whole world. At this invitation-only event, a curated group of change-makers, innovators, thinkers, creatives, cultural leaders and social pioneers are witnessing a back-to-back schedule of talks, performances and other multimedia surprises showcasing “Ideas Worth Spreading” from a carefully selected coterie of presenters whom the event organizers ( and their networks ) feel that they have something valuable to be shared.


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